Interview with Ange Ponce de Leon: Authenticity in the Digital Age and its Impact on Personal Branding

In a world where artificial intelligence (AI) has become a common tool for content creation, a crucial question arises: how to maintain authenticity in such a saturated environment? Today I want to share with you a reflection on the importance of authenticity and how to balance it with the use of digital tools so that your content connects with your audience.

The Value of Human Experience

When you create content, it's not just about the words you use, it's about the experience and knowledge you bring to the table. Machines can generate flawless text, but they cannot convey emotions, lived experiences, and the unique voice that each of us possesses. Your audience follows you because they recognize something genuine in you, something that cannot be replicated by an AI.

AI tools can be a great support, especially when it comes to structuring ideas or improving copywriting, but they mustn't become the mainstay of your content. In doing so, you run the risk of losing that personal connection that your followers value so much.

The Temptation of SEO and the Risk of Depersonalization

It's understandable to want to optimize your content to improve search engine rankings. However, there is a fine line between optimization and depersonalization. I have fallen into the trap of creating SEO-optimized articles that were keyword-rich and impeccably structured but lacked the essence of my voice.

These articles, while effective from a technical standpoint, did not reflect my authenticity. At the end of the day, I realized that, for me, the most important thing was to maintain my integrity as a content creator. While it is crucial to understand the rules of the game on platforms like LinkedIn or Google, we should never sacrifice our authenticity on the altar of SEO.

The Importance of Format in Communication

The format in which you present your content also plays a crucial role in how it is perceived. Videos, for example, offer a significant advantage because they allow your audience to see you, hear your tone of voice, and observe your body language. This level of connection is difficult to achieve with a written post.

Despite initial difficulties, such as embarrassment or awkwardness in front of the camera, videos can humanize your personal brand. While it may be difficult to adapt at first, over time, you'll find that these small efforts help build a stronger, more authentic relationship with your audience.

Overcoming Personal Barriers

It's normal to feel fear or embarrassment when showing yourself in front of a camera, especially if you're not used to doing so. However, it is crucial to understand that these feelings are part of the growth process. Just like any other skill, getting better at creating videos or writing for an online audience takes practice and patience.

One practical tip is not to become obsessed with perfection. Remember that what's important is the message you want to convey and the connection you want to make with your audience. As the saying goes, “Better done than perfect”.

The Continuous Improvement Process

As you move forward in your journey as a content creator, it is essential to constantly analyze your results. Don't just publish content; measure the impact, observe your audience's reactions, and adjust your strategy based on the data you collect.

Also, in a world where AI and automated tools are becoming more common, it's critical to remember that what sets you apart is your authenticity. No matter how many tools you use to optimize your content, what connects with people is your unique and genuine voice.

Authenticity as a Fundamental Pillar

Authenticity is the key to differentiating yourself in a world saturated with AI-generated content. While it's important to leverage digital tools to optimize your online presence, you should never lose sight of who you are and what makes you unique. By maintaining authenticity in your content, you will not only engage your target audience but also build a strong and trusted personal brand.

Remember, your audience is looking to connect with real people, authentic stories, and content that reflects genuine experiences. Don't underestimate the power of being yourself in a digital world.

About the interviewee

Ange Ponce de Leon is a leading personal branding strategist with extensive experience in building and managing personal brands in the digital age. With a focus on authenticity and emotional connection, Ange has helped numerous professionals and entrepreneurs stand out in their respective industries, aligning their personal identity with their business objectives to maximize their impact and build trust with their audience. Her unique approach combines creativity, strategy, and a deep understanding of digital market dynamics.